Blezoo has a VIP trade show that we do once in a blue moon called “LEAP.”
It’s a way for clients to have a fun time engaging with new products & connecting with our team. Clients have found great success taking advantage of this opportunity, and we love the 1-on-1 time!
So, where did the name come from?
The first LEAP show occurred on Wednesday, February 29th, 2012. Leap day! Hence, the name “LEAP” for our initial showcase. A year later, we tried re-naming it something else, but many of the customers just continued to call it “LEAP”.
Quite a branding problem, right?
Sometimes it’s best to just go with the inertia of your customers. So I decided then to keep the name, and built up an acronym:
And that’s how we started & then reinvented the name “LEAP.”
Now you know the origin story!