Digital Marketing experts have found that in just ONE day, Americans are exposed to 4,000 – 10,000 pieces of advertisement. With so many digital and physical marketing channels, it can be very difficult to capture the attention of your audience. That means you need to spend your marketing dollars in places that COUNT.
Sure, in this digital era, it’s easy to overlook traditional methods, but the data begs to differ. We’ve got three mind-blowing stats that will make you think twice about ignoring direct mail.
1. Skyrocketed Open Rates: Direct mail open rates can reach up to 90%.
Compared to digital platforms, direct mail has a much higher chance of capturing your audience’s attention enough to take the first action: opening. In fact, open rates typically only reach up to 20 – 30% for email.
Leads need to be nurtured, and forming relationships with brands is key to getting them to convert. Consumers are much more receptive when they’re able to connect with a brand at their own convenience (instead of on the brand’s terms). 73% of American consumers say they prefer being contacted by brands via direct mail because they can read it whenever they want.
2. Increased Response: The response rate for direct mail is up to 9 times higher than that of email.
Direct mail crushes the competition when it comes to response rates. Believe it or not, recent reports reveal that direct mail boasts an average response rate of a whopping 5.1%. Meanwhile, email and social media campaigns struggle to reach a measly 1% combined.
By harnessing the tactile nature of direct mail, you’ll create an impression that lingers in the minds of recipients, forging stronger connections and building unwavering brand loyalty.
P.S. Packaging matters! Oversized mail has the highest response rate.
3. Unrivaled Return on Investment: Direct mail offers a 29% return on investment.
According to the Data & Marketing Association (DMA), direct mail campaigns generate an average ROI of 29%! That’s not all – it surpasses online display advertising (16%) and email marketing (17%) by a landslide. It’s clear that direct mail means serious business and can turn your marketing efforts into a goldmine.
BONUS STAT: PERSONALIZATION IS KEY.
Let’s get personal, shall we? Adding a name to your direct mail piece can increase response rates by 135%.
Embrace the Power of Direct Mail Today
Increased open and response rates, building unbreakable connections with your audience, and reaping unprecedented ROI. Sounds incredible, right? Well, it’s all within reach when you tap into the power of direct mail.
We can help you improve your ROI on your marketing efforts with Experience-in-a-Box! Click below to start your project.
Sources: Epsilon ; Data & Marketing Association ; United States Postal Service
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