Receiving a proof sometimes feels like an unnecessary roadblock when it comes to placing your promotional products order. We get it! BUT… Think about it this way: the proof is your last line of defense when it comes to making sure your order comes out exactly as you intended. What do you need to look out for? I’ve compiled the top 4 mistakes that pros RARELY make when it comes to proofs.
Mistake #1: They Don’t Read The Proof
All of the details on your proof are worth reviewing. Your proof is like a contract, and if one part of the proof is off it can cause issues with your whole order. Is the Pantone number correct? Is it the right item? Look at the details, like actually read every single piece of it.
Mistake #2: They Don’t Read the Copy.
Double check all of the verbiage that’s on your artwork. Literally word for word. Read every single word out loud and ask somebody who has never seen it before to read it, too. A second set of eyes does wonders.
Personally, I feel like I spell the word “entrepreneurial” wrong most of the time. I always need that second set of eyes.
Mistake #3: They Don’t Check QR Codes, Links, Phone Numbers.
If you have QR codes, links, or phone numbers in your artwork, double check to make sure it’s working before you click that approve button. Scan the QR code with your phone. Call the phone number. Type in the URL. It will save you a HUGE headache down the line if you catch a mistake now.
Mistake #4: They Don’t Compare the Original Artwork
Our best tip for this is to pull up your proof and the original artwork you submitted. Put it side-by-side and see if there are any differences. Go down to the most minute detail. This isn’t an error that happens often, but you’ll be glad to catch it if it does.
The most important thing that pros ALWAYS do is ask questions if something doesn’t seem right. They take the proofing stage seriously because they know that the proof is one of the most important aspects of your order accuracy. Kinda like getting a tattoo, kinda have to live with what you approve, right?
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The post 4 Proofing Mistakes The Pros Rarely Make appeared first on Blezoo.