As we come up on Blezoo’s 13th anniversary, we’ve been fortunate enough to consistently hit company milestone after company milestone. I get asked all the time, “What is Blezoo’s secret sauce?”
What I can share is 3 of our fundamental pillars that many entrepreneurs can tap into:
1) The “WOW” is in the little things.
We love doing extreme marketing campaigns that cause clients & prospects to take notice, and some would think that this is the core of our approach. It’s not.
“Blocking and tackling” is our core business; understanding the dynamics of our industry and paying close attention to detail in order to get a little better each day. We also put great value on the little things which make a big impact on positioning. Some things we focus on:
- Customer experience on our website
- Our physical office
- Everyday interactions with our clients (whether through email, zoom, or in-person meetings)
I often say that we are in the “attention to detail” business and this should apply to every aspect.
2) Make our clients look good & feel good.
Whether you are in a B2B or B2C industry, your client has a choice. Either way, there is a human on the other end, not a “company” and not a “consumer.” You need to make them look good and feel good for having made the right choice.
This comes down to two things: results & interactions. Providing them meaningful results & positive value-added interactions is the best way to create this infectious loop of looking good & feeling good.
3) Service. Service. Service.
Service is at the core of our secret sauce. But, responsiveness and effectiveness are not the crux of service. Being proactive & preemptive is even more important. If you can anticipate your clients’ needs and make their job easier by putting in the extra effort this will go a long way. Anyone can sit and wait for directions, but a proactive & superior service provider will act as if they are a motivated extension of the clients’ team.