We recently did this lapel pin combo mailer for UCF Day of Giving, an annual tradition at University of Central Florida. They offered these as a donation incentive for anyone who donated on April 7, 2022 and the results were AMAZING. We’re talking.. 4439-donors-raising-$3,737,751-amazing.
47 Day #UCFDayofGiving
— UCF Alumni (@UCFALUMNI) April 6, 2022
Still need a reason why you need to bundle print & promo? Here are some of our key takeaways from this project:
1) Lasting Impressions = Greater ROI
Let’s face it, even though they’re super effective, most print mailers end up in the trash at some point. But if you bundle that print mailer with a promotional product, you’re giving the user something that they’re going to keep.
With our lapel pin example, you just turned that person into a walking billboard for your brand. Advertising mail is kept for (on average) 17 days in a household. For promotional products? That number jumps to (on average) 6 months, or much longer depending on the item.
2) Low Cost, Huge Impact
We have to brag a little more about lapel pins here. Depending on your quantity, lapel pins can cost under $1 each. If budget is a big concern for you, these bundled print & promo direct mail pieces give you tons of flexibility and the best bang for your buck.
Not to mention, lapel pins are kinda all the rage right now, especially since the COVID-19 pandemic began in 2020.
Some examples of other items that pair well with print mailers: microfiber cloths, low profile pens, sticky notes, pop sockets, and so much more. Contact our team today and we’ll help you brainstorm the perfect promo to bundle with your next mailer!